Monday, January 13, 2020
Brave New World Essay In Brave New World, John the Savage willfully exiles himself from the reservation, where he was born and raised, in order to travel to the new world; because of his passion for learning and this twisted idea of becoming happy through his acceptance. Aloud Huxley has written a novel where the main character experiences a type of exile that is tragically unalienable while being beneficial.John's experiences in the world state were enriching; however, they were even more alienating and they ended up being so potent that it eventually pushed John to his early demise. John's exile was stimulating because of his discovery that truth and happiness are incompatible. He is faced with the idea that he will not be completely accepted by others because of how he is unlike anyone in the utopian society. His self-value was based on how others perceived him, his exile allowed him to see that his value should not be found in others.Upon their arrival to the World State, Bernard begins to parade John around to the other citizens in order to gain popularity. John recognizes the fact that the imaginary happiness that he has created for himself In he new world is fake, he decides that he Ã¢â¬Å"rather be unhappy than have the sort of false, lying happinessÃ¢â¬ that Bernard has from his newfound social status (Huxley 179). John becomes disturbed by the culture; he begins to accept the fact that these people only want to meet him because of how different he Is from them.John's exile was educational and allowed him to see veracity; however, his outcast was even more destructive to him because of how It shatters his beliefs, the way It Isolates him from the citizens in the world state, how he feels that he was contaminated by their society, and overall It distances himself even further from anyone from either of his two worlds. His newfound perspective altered the manner he Interpreted everything In Its entirety and unfortunately his transformation of viewpoin ts Is for the worse.In an argument with Mustache Mood, Mustache claims that John Is Ã¢â¬Å"claiming the right to be unhappyÃ¢â¬ and John responds by defiantly agreeing with him and saying that he Is In fact Ã¢â¬Å"claiming the right to be unhappy' (Huxley 240). John and Mustache have separate Ideas of what happiness Is. Mustache thinks Ã¢â¬Å"happiness Is a hard master Ã¢â¬â particularly other people's happinessÃ¢â¬ (Huxley 226). He chooses to pursue political power over scientific truth, Mustache genuinely believes In the system of the World State; he's not compromising his values, he's fighting for them.John, however, believes that happiness Is found with the Individual and he freely admits that he hates the way that this new collocation Is systematically run. Brave New World portrays a society that has been designed for Idealistic happiness and not the Individual. Everyone values their own entity over their happiness, as John the Savage's exile enlightens the audience; a nd the lack of Independence In Huxley evolve strikes a certain fear of this kind of society Into the reader. Huxley society Is one that Is constructed from standards that would not be deemed as moral In this day and age.John the Savage's New World By griffin recognizes the fact that the imaginary happiness that he has created for himself in people only want to meet him because of how different he is from them. John's more destructive to him because of how it shatters his beliefs, the way it isolates him society, and overall it distances himself even further from anyone from either of his two worlds. His newfound perspective altered the manner he interpreted everything n its entirety and unfortunately his transformation of viewpoints is for the worse.In an argument with Mustache Mood, Mustache claims that John is Ã¢â¬Å"claiming the right to be unhappy' and John responds by defiantly agreeing with him and saying that he is in fact Ã¢â¬Å"claiming the right to be unhappy' (Huxley 240) . John and Mustache have separate ideas of what happiness is. Mustache thinks Ã¢â¬Å"happiness is a hard master Ã¢â¬â particularly other people's happinessÃ¢â¬ (Huxley 226). He chooses to pursue political power over scientific truth, Mustache genuinely believes in the system of the World State; he's not compromising his values, he's fighting for them.John, however, believes that happiness is found with the individual and he freely admits that he hates the way that this new civilization is systematically run. Portrays a society that has been designed for idealistic happiness and not the individual. Everyone values their own entity over their happiness, as John the Savage's exile enlightens the audience; and the lack of independence in Huxley novel strikes a certain fear of this kind of society into the reader. Huxley society is one that is constructed from standards that would not be deemed as moral in this
Sunday, January 5, 2020
In the United States, a crisis is breaking out known as the Obesity epidemic. For the first time in history, it is possible for the children of this generation to have a lower life expectancy than their parents. Millions of Americans are exposed to ads that are luring them into eating the cheap, fast food of billion dollar companies such as McDonaldÃ¢â¬â¢s. Obesity has established itself as the fastest growing disease in the nation and continues to make an impact on the general population. The issue of Obesity is directly related to todays technology through television, cell phones, video games and all of sorts of new gadgets. Television ads are arguably the most influential form of advertisement for fast food chains considering the fact that there 115.6 million TV homes in the United States, and over half of these homes have at least three TVÃ¢â¬â¢s. TodayÃ¢â¬â¢s children spend on average of 44.5 hours a week in front of some type of screen whether its computer, TV or cellphone. More than any other activity in their lives other than sleeping (American Physiological Association). It has been discovered that children under the age of eight have difficulties telling apart programming and advertising and do not understand the persuasive techniques used on them, making them the main target for fast food companies. By incorporating famous people in TV commercials, people of all ages are tricked into thinking that if they copy the actions of the famous than it is acceptable to giveShow MoreRelatedObesity Epidemic in America1748 Words Ã |Ã 7 PagesUnited States of America is the fattest country in t he world. Obesity in America has reach epidemic proportions. Obesity and weight gain has become major concern of public health in the United States. In every state, at least twenty percent of adults are obese, and in twelve of these states the obesity rate is above thirty percent. Mississippi currently holds the highest rate of obesity with 34.9 percent of its residents being obese. On the contrary, Colorado has the lowest rate of obesity with 20.7 percentRead MoreObesity Epidemic in America568 Words Ã |Ã 2 Pagesare becoming an epidemic in America, especially among college students. Most of the research on it states the same things, however the first research article I found speaks more to the behavior and its current affects on college studentsÃ¢â¬â¢ health. A slew of doctors and Jesse S. Morrell wrote an article about Ã¢â¬Å"Risk Factors Among College Men and WomenÃ¢â¬ in relationship to obesity. The opening of this article stated that Ã¢â¬Å"an estimated 300,000 death s each year are attributable to obesityÃ¢â¬ ¦ and young adultsRead MoreThe Obesity Epidemic in America Essays1082 Words Ã |Ã 5 Pages Obesity among Americans has been a growing issue in the United States predominantly over the past decade. Many may argue AmericanÃ¢â¬â¢s are obese because of poor food choices, over-eating, genetic disposition, lack of exercise, or the environment which one lives, while others blame it all on fast-food chains and restaurants. Throughout my research I have come to find a lot of facts and statistics about fast food consumption causing obesity. Statistics show that without a doubt the United States isRead MoreEssay on The Obesity Epidemic in America2147 Words Ã |Ã 9 PagesÃ Ã Ã Ã Ã Ã Ã Ã Ã Ã Ã Obesity and being overweight are problems in America that are continuing to exacerbate each and everyday.Ã According to Jan Simmonds, being a few pounds above an individuals ideal weight is considered overweight; while obesity is being more than twenty percent above an individuals ideal weight (3).Ã Ideal weight is a number based on ones height and body frame.Ã TeensHealth states, Obese people are very overweight and at risk for serious health problems (1).Ã Obesity is life threateningRead MoreThe Child Obesity Epidemic in America1089 Words Ã |Ã 4 PagesChildhood obesity is a major cause for concern within the United States. This is mainly due to children not getting the require nutrition that they need. Although study show that there is a decrease in obesity in children, it still remains at an all-time high. Children are failing to eat as healthy as they should, and it has become an even bigger problem now that they arenÃ¢â¬â¢t getting the require amount of food in their diets. The USDA made a decision a couple of years ago to reduce the amount of foodRead MoreThe Epidemic Of Childhood Obesity In America. Childhood1080 Words Ã |Ã 5 PagesThe Epidemic Of Childhood Obesity In America Childhood obesity is a serious medical condition that is affecting children and adolescents. It occurs when a child is well above the normal weight for his or her age and height and can result in serious medical conditions. The prevalence of childhood obesity has increased significantly over the past ten years. Childhood diabetes has been on the rise since the early 90Ã¢â¬â¢s and continues to rise. In the article, Ã¢â¬Å"DonÃ¢â¬â¢t Blame the EaterÃ¢â¬ David ZinczenkoRead MoreThe Obesity Epidemic in America Essay example1060 Words Ã |Ã 5 PagesObesity does not discriminate against social status, sex, or race; it can take a personÃ¢â¬â¢s life and turn it upside down in the blink of an eye if they are not careful. Some people think of obesity as a worldwide killer because there is no outrunning it if it overtakes a personÃ¢â¬â¢s body. Every 1 in 3 adults are obese right here in America, that should give each and every individual some type of hint that there is a major p roblem occurring. The obesity epidemic is not something that has just caught theRead MoreThe Obesity Epidemic in America Essay examples3918 Words Ã |Ã 16 Pages In this research paper we will be looking at the topic of obesity and the social ramifications that it holds. We will first look at obesity in a broad way. Then we will focus on obesity and its effects on children. And finally, obesity and adulthood will be covered. The topic of obesity is important to the field of sociology because obese people make up a significant portion of the worldÃ¢â¬â¢s population. In addition, the manner in which obese people are treated has a significant effect on societyRead MoreChildhood Obesity : An Epidemic That Is Sweeping Through America1127 Words Ã |Ã 5 PagesChildhood obesity is an epidemic that is sweeping through America. The key to understanding the threshold for the term obesity is to know the clinical definition. Obesity and overweight are two terms that are intermittently misused. Overweight is clinically defined as the excess body fat one has in terms to their height, muscle, bone, or in a combination of all factors (Childhood Obesity Facts). Obesity is simply the concept of having excess body fat (Childhood Obesity Facts). Adult obesity is theRead MoreObesity : An Epidemic Rate Among The People Of America1385 Words Ã |Ã 6 Pages Opinionated Obesity Obesity in America is a constant issue that seems to be on the rise and it is has been rising at an epidemic rate among the people of America. When you think of health you donÃ¢â¬â¢t necessarily thing of bellies and thighs rubbing together but why not? Is there a possibility of being a healthy and obese person? Who set the standard for what is too much and for what isnÃ¢â¬â¢t? And what makes this so wrong? I have done extensive amounts of research on the topic and I am here to question
Saturday, December 28, 2019
The United States has one of the worst records among industrialized nations- losing an average between four and seven children every day to child abuse and neglect (childhelp.org). Child abuse is a problem that can prevented with treatment programs and education for schools where teachers and administration can learn how to detect abuse. They may not be able to tell if a child is being physically, emotionally, sexually abused, or neglected but can be instrumental in alerting authorities if they suspect mistreatment. Child abuse and neglect is commonly passed down through generations; therefore the government must fund and mandate education to prevent further reprise. After extensive research, I discovered that abused children are more likely to repeat the cycle as adults; unconsciously repeating what they experienced as children (Jeanne Segal Ph.D.). Child abuse needs to be identified early because there is a better chance of recovery for the child. It is important for others to learn the warning signs of abuse and neglect because then the child and abuser receive the necessary services. Studies also indicate that about one-third of people who were abused during their childhood will become abusers as an adult (Daniel Goleman). By stopping child abuse in the early stages, it can completely end the cycle and lower the chance of children growing up to be abusers, themselves. From this research I found that it would be most beneficial to provide schools with education in orderShow MoreRelatedThe Effects Of Child Abuse On Children935 Words Ã |Ã 4 PagesChild abuse has been an issue in America since the beginning of time, but lately there has gradually been an increase in reported incidents of abuse. There are several types of child abuse that are present in todayÃ¢â¬â¢s society. The different types of abuse include physical, emotional and sexual abuse. Of the different maltreatment types, four-fifths (78.3%) of unique victims were neglected, 17.6 percent were physically abused, 9.2 percent were sexually abused, 8.1 percent were psychologically maltreatedRead MoreChild Abuse And Its Effects On Children Essay1489 Words Ã |Ã 6 Pagesindividuals corrected. However, there are cases that have not been solved or not stopped by the law. Child abuse is common. Child abuse can be caused by a variety of reasons. Scientist have been studying and they have some ideas on what prompt people to harm children (Ian Hacking). They are trying to end child abuse, but there is so much they can do. Many children abuse incidents are not reported. Child abuse may have many causes as in way the abuser does it. One specific factor is the background of theRead MoreChild Abuse And Its Effects On Children913 Words Ã |Ã 4 Pagesseveral types of abuse, thereÃ¢â¬â¢s physical, emotional, verbal and several others abuses. But the abuse I would like to focus on is child abuse. Domestic violence towards children is important because there is a way to prevent it from happening. Typical parents and caregivers do not intend to abuse their children. Abuse is mainly directed toward the behaviors that are given off towards one another. Author David Gil defines child abuse as an occurrence where a caretaker injures a child, not by accidentRead MoreChild Abuse Is An Effect On Children1657 Words Ã |Ã 7 PagesIn 2010 according to the census bureau there were 74,1 00,000 U.S children between the ages of 0-17 being abused and 3.3 million referrals. This effected on average 1-10 U.S families and children, there were more than 32,200,000 U.S families with children under the age of 18 according to the 2010 census bureau. From the 3.3 million hotline calls in 2010 there were less than 475,000 sustained cases (2010 NCANDS: 436,321 sustained +24,976 indicated = 461,297 total) resulting in about 15% of hotlineRead MoreChild Abuse And Its Effects On Children1317 Words Ã |Ã 6 PagesChild abuse has long been an ongoing social problem; this abuse has been one of the repeatedly difficult accusations to prove in our criminal justice system. Child abuse causes many years of suffering for victims. Children abused suffer from chemical imbalances, behavioral issues and are at high risk for becoming abusers or being abused in adult relationships. This cycle of learned behavior and suffering will be a hopeless reoccurring problem unless the criminal justice s ystem and protocols for abusersRead MoreChild Abuse And Its Effects On Children1488 Words Ã |Ã 6 Pages Ã¢â¬Æ' In addressing child abuse we are confronted with a series of problems. On the one hand, there is a lack of the true extent of the phenomenon because no data are available and that the issue, often refers to the most intimate spaces of family life. Furthermore, cultural and historical traditions affect the way each society faces this problem. Finally, there are varying opinions as to its definition and classification, as well as the consequences of child abuse may have and its subsequent therapeuticRead MoreChild Abuse And Its Effects On Children1263 Words Ã |Ã 6 Pages Child Abuse Child abuse is any behavior which, by action or omission, produces physical or psychological damage to a person less than 18 years, affecting the development of his personality. In homes, it is believed that the most effective way to educate children is using the abuse. This form of punishment it used as an instrument of correction and moral training strategy as it is the first and most persistent justification of damage and maltreated mothers parents inflict on their children. SocietyRead MoreChild Abuse And Its Effects On Children1160 Words Ã |Ã 5 PagesMost parents and other caregivers do not intend to hurt their children, but abuse is defined by the effect on the child, not the motivation of the parents or caregiver. Tens of thousands of children each year are traumatized by physical, sexual, and emotional abusers or by caregivers who neglect them, making child abuse as common as it is shocking. Most of us canÃ¢â¬â¢t imagine what would make an adult use violence against a child, and the worse the behavior is, the more unimaginable it seems. ButRead MoreChild Abuse And Its Effects On Children1227 Words Ã |Ã 5 Pagesreports of child abuse are made involving more than 6 million children. The United States has one of the worst records of child abuse losing 4-7 children a day to the abuse. Abuse is when any behavior or action that is used to scare, harm, threaten, control or intimidate another person. Child abuse is a behavior outside the norms of conduct and entails substantial risk of causing physical or emotional harm. There are four main types of child abuse; physical abuse, sexual abuse, emotional abuse, andRead MoreChild Abuse And Its Effects On Children1132 Words Ã |Ã 5 PagesIntroduction Child abuse takes many different forms. Including physical, sexual, emotional, or neglect of a children by parents, guardians, or others responsible for a child s welfare. Regardless of the type of abuse, the childÃ¢â¬â¢s devolvement is greatly impacted. The childÃ¢â¬â¢s risk for emotional, behavioral, academic, social, and physical problems in life increase. According to the Child Maltreatment Report by the ChildrenÃ¢â¬â¢s Bureau (1999) the most common form of child abuse in the United States is
Thursday, December 19, 2019
Many commercials and advertisements from Doritos use the technique of humor. Humor in these advertisements and commercials are often depicted in violent or sexual situations to Ã¢â¬Å"lighten the mood.Ã¢â¬ However, sometimes humor can be perceived the wrong way by audience members and taken as offensive, mostly for female audience members. Fred K. Beard discusses how audiences have long been offended by different themes and images portrayed in advertising, especially women audience members. Some of the most offensive themes that are used in advertising today include sexual practices, racial/religious prejudice, terrorism, and anti-social behavior (1-3). This is why Doritos commercials and advertisements target male audience members; the themes Doritos uses in their advertisements and commercials are often perceived as offensive by women viewers. In a commercial that was aired during the 2010 Super Bowl, a man knocks on someoneÃ¢â¬â¢s door and is greeted by a woman who happens to be his date for the evening. The woman lets him in and introduces him to her son before she walks off to finish getting ready. As she walks off, the man watches her butt, and once she is out of view, he goes over and sits on the couch where her son is. The man starts trying to befriend the boy and picks up a Doritos chip that happens to be in a bowl sitting on a coffee table. The man is about to take a bite of the chip when all of a sudden the boy slaps the man across the face hard. The boy gets all up in theShow MoreRelatedAnalyzing Persuasive Techniques in Old Spices The Man Your Man Could Smell Like Commercial1492 Words Ã |Ã 6 PagesEnglish Language and Literature Analyzing Persuasive Techniques in Old Spices Ã¢â¬Å"The Man Your Man Could Smell LikeÃ¢â¬Å" Commercial Student: Mia SariÃâ¡ Course: English Language 1 Course Instructor: Irena MeÃ ¡troviÃâ¡ Ã tajduhar, M.Ed. Ac. Year: 2012/2013 This essay covers persuasive techniques used in the video commercial for Old Spice deodorant, as well as the messages that lie in the heart of the very commercial. The essay will try to explain the techniques and effects of persuasion on targeted audience, whileRead MoreMarketing Analysis : Old Spice1186 Words Ã |Ã 5 PagesOld Spice! When a major company produces an advertisement, they use an array of different strategies and techniques in order to capture the audience into buying their product. Old Spice, a company specialized in producing menÃ¢â¬â¢s hygienic products, is well known for its series of funny advertising based off of traditional masculine ideals. The most popular Old Spice commercial, Ã¢â¬Å"The Man Your Man Could Smell Like,Ã¢â¬ uses a bundle of gender stereotypes, humor, and the use of rhetorical strategies, suchRead MoreAnalysis fo the Wonderful Pistachios Campaign1058 Words Ã |Ã 4 PagesThe ad campaign run by Wonderful Pistachios is a perfect example of the persuasion techniques; Bandwagon, timing, and association. The Bandwagon effect is explained as showing many people using a product, implying that everyone is using it. Timing is related to the success of a message because it is not always what the message conveys but rather it depends on the time itÃ¢â¬â¢s delivered. The association technique aims to connect a service, product, or idea with something already desired by the targetRead More Humor In Advertising Essay1950 Words Ã |Ã 8 PagesHumor In Advertising Introduction The Budweiser frogs, Orbit gum, and VW commercials are prime examples of how humor is used to sell an idea or product. In these companies humor is the main reason why their commercials have such success. The reason these work so well is that audiences are looking for entertainment and something fresh. Audiences are tired of being bombarded by hundreds of advertisements eachRead MoreThe Power of Persuasion in Advertisements Essay1220 Words Ã |Ã 5 Pagesreaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that heÃ¢â¬â¢s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience. Demographics play a large role in aiding businesses with the adequate information to convinceRead MoreBeer Commercial Frenzy : Television Commercials Are The Most Effective Way Of Mass Marketing1495 Words Ã |Ã 6 PagesFiddes English 1020 Todd Breijak 13 November 2014 Beer Commercial Frenzy Television advertisements/commercials are paid announcements over the television in order to sell a product, item or service. The majority of television commercials range in length from a few seconds to a few minutes. In the United States, TV commercials are considered the most effective way of mass-marketing. Beer companies have proven this by their use of beer commercials to target certain audiences. When looking at the numbersRead MoreThe Weight Watchers Advertisement : All You Can Eat894 Words Ã |Ã 4 Pages1. The Weight Watchers advertisement, Ã¢â¬Å"All You Can Eat,Ã¢â¬ expresses the view that the food industry has taken control of peopleÃ¢â¬â¢s eating habits, and it encourages the audience that, with the help of Weight Watchers, they can take back control. 2. This commercial essentially claims that, as victims of constant temptation, people of todayÃ¢â¬â¢s culture and society cannot easily overcome the urge to eat unhealthily. According to the advertisement, this is due in part to the persuasive ability of the foodRead MoreDo You Ever Watch The Super Bowl For Its Commercials?783 Words Ã |Ã 4 PagesDo you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of todayÃ¢â¬â¢s marketers. Jean Kilbourne, the author of Ã¢â¬Å"Killing us SoftlyÃ¢â¬ stated in one of her lectures, Ã¢â¬Å"The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.Ã¢â¬ Ã¢â¬Å"Advertising has become much more widespread, powerful, and sophisticated.Ã¢â¬ According toRead MoreState Farm Advertising Analysis1060 Words Ã |Ã 5 Pagesbreathing. Whether weÃ¢â¬â¢re dri ving, listening to the radio, or watching T.V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. BecauseRead MorePropaganda, Propaganda And Propaganda1045 Words Ã |Ã 5 Pagesmessages being sent. Often, propagandists will use lies or more subtle deceptions to sway peopleÃ¢â¬â¢s opinions. In a propaganda war, any tactic is considered fair. Propaganda is commonly seen in advertisement. In this assignment I compared two advertisements and the propaganda techniques they use. The advertisements that I compared was Old Spice and Axe Anarchy. The first ad I chose is The Axe Anarchy, Unleash The Chaos, campaign. The campaign was developed at Bartle Bogle Hegarty by executive creative
Wednesday, December 11, 2019
Question: Discuss About The Customer Perception Ethical Norms Marketing? Answer: Introduction Strategic Direction and Organisational Objectives- Strategic direction is the layout of actions and steps that will gradually lead to successful accomplishment of the organisational goals (Olk, Rainsford and Tsungting 2015). Organisational objectives are the goals that the organisation is aiming to achieve. These goals may be short term or long term (Garrett-Jones, Turpin and Diment 2013). Houzit is set out to introduce a national retail brand tending to and satisfying the necessities of people with its high gauge of things and straightforward administer portion plan. Besides, the affiliation is needing to develop an immense market closeness in homeware in every capital city of the country. At the moment the association has 15 stores in better places over the Brisbane city. Houzit is wanting to open up new stores in other bits of the country taking the number to 100 and make an engaged market proximity. One of the genuine focuses of the company is to expand business to $ 20 million f rom $ 15 million. The Current Size, Capabilities and Resources of the Organisation- The company is presently keeping up its business over the Brisbane city with 15 stores. The company in each of its store has 15-20 permanent employees and a number of part time or causal delegates. Each of the shops are 1000 to 1500 m2 in size, and are designed in bright and spacious manner. Nevertheless, Houzit has a wide category of furniture and products. Additionally, to make the things and organizations all the more effective, the association various sort of payment options for the people who visit the shops to buy. Strengths- The company enjoys a high degree of goodwill in the customers mindset. The employees are skilled and highly dedicated. Weaknesses- The company is suffering from a cash restraint for marketing purposes. The company finds it difficult to fund the repayment plans of the customers. Gaps Between the Objectives and The Current Capabilities and Resources- The company faces a scarcity of budget to be allocated for the purpose of advertisements and marketing. However, the company has set its target of increasing sales by $5 million and increasing the number of stores at a very fast pace. These objectives can only be fulfilled if the company takes up a good promotional campaign that will increase the customer base (Andrews and Shimp 2017). This is the gap between the objective that is set by the company and its present resources available. Opportunities Two marketing opportunities that meet the objectives and evaluate the risks and benefits of each opportunity- The two marketing opportunities that can be adopted by the company can be, digital marketing, which will focus on the audience of the age group who are having the potential to buy the products of the company (Armstrong et al. 2015), and penetrative competitive pricing strategy that will focus on keeping the prices of the products very low in order to give tough competition to other players in the field. These two combined form of marketing will help the company to increase its sales. The hazard related with digital and social media marketing is that the patterns of such promoting regularly change with rivalry. Social media marketing just enables the advertisers when they to have a specialty business (Chaffey and Ellis-Chadwick 2016). On the other hand, the hazard related with penetrative valuing procedure is, the high volume of options that the customers can choose from. The client may change the brand when the cost of the items is increased than the competitors. The Opportunity That Best Addresses Organisational Objectives- Houzit could underline and focus on the demography to increase the business and earn more revenue. This infers that they could revolve around lifestyle of people, their age, wage, family traditions and other demography (Smith and Keyfitz 2012). Thus the customers could stratify their necessities acquiring those things that are arranged in perspective of their lives. A Marketing Mix Strategy That Fits Within the Capabilities and Resources of the Organisation- Product, Price, Place and Promotion are the four factors of marketing mix on which depends the outcome of the promotional plan (Huang and Sarigll 2014.). The company must give quality products to the customers and the products needs to be customised as per consumer need. The price has to be kept lower than the competitors, and the promotional media must target the proper audience who will buy the product, and this has to be done in the proper place (Gordon 2012). The Strategies Are Aligned with Strategic Direction of the Organization- The techniques are in line with progressive directions and objectives of the organization. The system of going into the overall market is in line with the method of growing volumes of sales. By keeping up the business in overall market, the company can increase its revenue and customer base which is the strategic direction of the organization. Marketing Performance Review Strategy- The company has been in business for long and has developed some much required marketing opportunities. The company has the inclination to keep itself a step ahead of its competitor by giving products and services which are better in quality. Houzit is present all over the whole Brisbane area with a number of stores. Here the marketing performance will be reviewed by the tool of Life Cycle Model. There are 7 stages of this model which defines a business from the initial stage of its inception to the last stage of maturity, it is similar to the life cycle of a product (Stark 2015). These seven stages are Seed, Start-up, Growth, Established, Expansion, Mature, and Exit. The seed stage is when the concept of the business is thought and the initial preparation takes place. In the start-up stage the business starts rolling in a small scale. The growth stage is the one where the business grows from being a start-up to a full-fledged company. The estab lished stage is the time when the company is financially stable, after which comes the expansion stage when the company expands into new geographical areas or new business ventures. In the mature stage the business possibilities of the company get stagnant after which the company finds out ways to exit the business to save itself from losses and for better opportunities. The Metrics to Be Used in Measuring Marketing Performance- A few of the metrics that are used often to understand the marketing performance are brand awareness, customer acquisition, engagement, and customer retention. Brand awareness is the degree to which the general population is aware about a particular brand(Davis 2012) . Customer acquisition is the process of acquiring new customers often from the existing customer base of the competitors. Engagement is the degree to which the customers feel connected to the brand, on the other hand customer retention is the rate of the customers that are loyal to the company, it is the capability of the company to hold back customers. The Tactics Necessary to Implement the Strategy Scheduling of activities- The strategies include extensive digital marketing activities and competitive pricing. The scheduling has to be done by the top management by understanding the need of the hour. The first thing which needs to be done is to do new pricing of the products that will be very competitive according to the present market rates, this can be done by cost cutting in other operational areas of the company. Next is to spread the news with substantial digital marketing activities across media. Costing- To execute the previously mentioned procedures, for example, extension of business in worldwide market, advanced market may require a lot of capital. For instance, the association may need to contribute close about $10000 every month for actualizing the marketing campaign that will be designed. Accountabilities and Responsibilities- Each of the responsibilities of different tasks will be assigned to different managers. The digital marketing manager, for example has to take care that the monthly targets of the audience reach is fulfilled. Monitoring scheduled activities including KPIs- The "key performance indicators" evaluates the accomplishment of Houzit and gives a clear indication of its performance over time. The KPIs could help the association Houzit to gauge the development in meeting advertising target, for example, boosting revenue volumes, and estimating the cost of securing the customers. Legal and Ethical Requirements That Impact On the Selected Tactics- The businesses have to follow strict rules and regulations imposed by the government and follow all the tax norms. The businesses have to pay taxes according the law of the land and any increase or decrease of taxation from the governments side has to be followed by the company (Ndubisi, Nataraajan and Lai 2014). Ethically the company has to do business taking into consideration the consumer rights. Tactics Fitting Within Organizational Resources and Capabilities- The tactics taken as marketing plan are digital marketing and competitive price policy. With the restricted spending plans, the organization could underline on meeting authoritative promoting target of expanding revenue. By executing computerized promoting, Houzit could focus on a tremendous populace through the wide reach of web. Executive Summary The company Houzit mainly deals with homewares and furniture and is based in Brisbane. The company has a chain of 15 stores presently which it plans to increase soon. The company mainly targets the customers who are of high income group and are sophisticated enough to buy fancy bathroom fittings and furniture sets for bedrooms. The company keeps itself ahead of the competition by providing high quality unique items to the customers. The stores are designed to be bright and spacious and are located at strategic commercial zones and urban or suburban retail areas. Each store employs about 15 to 20 permanent employees which takes the number to about 300 employees in the 15 stores of the company. The marketing tactic that has been devised for the company has two aspects, one is to go for competitive and penetrative pricing strategy, second is to advertise voluminously in the digital medium. The objective is to increase the sales by $ 5 million and increasing the store numbers to 100. The marketing plans have to be tailored so that such objectives can be achieved by the company in the stipulated time. SWOT analysis Strength- The store designs of the company keep it a step ahead of its competitors. The stores are very bright, decorative, spacious, functional and efficient. The employees are highly skilled and knowledgeable about the particular field and are efficient. High quality products are given in affordable price hence customer loyalty and goodwill of the company is high. Weaknesses- There is a scarcity of budget of the company that can be dedicated for the sole purpose of marketing. Therefore, the brand awareness of the product is low. The repayment plans given to the customers have to be paid by the company which is a burden. Opportunities- The market of decorative and designer furniture, homeware and bathroom ware is increasing. A large part of the market is still unaware about the low price and great offers given by Houzit due to lack of marketing initiatives. The company presently only operates in Brisbane; therefore, opportunity lies in the whole of the country. Threats- The local furniture shops pose great danger of competition to the company because the local shops can give away things in lower cost because of low overhead costs. The company runs a chain and hence there is operational and administrative costs. There are national and international chains of homeware that may pose tough competition. The economic slowdown may reduce sales to a considerable extent. Marketing Objectives Marketing objectives are the objectives keeping which in mind the marketing plan and mix is developed by the company. The primary objective of the organization is to increase revenue by increased sales volume (Ogunmokun and Tang 2012). The company aims at a revenue growth of $ 5 million, from the present $ 15 million to $ 20 million per annum to be achieved in the next 3 years of time. The company also aims at increasing the volume of loyal customers by 5000, from the present 10000 to 15000 in the coming years. By 2020 the company has the target to increase number of stores to 100, from present 15. Increase brand recognition is another marketing objective where 1 in 3 people of the country must be aware about Houzit. A marketing plan which includes penetrative pricing and voluminous digital marketing campaign has been designed as the first step to achieve the targets and objectives. Digital marketing will focus on the audience of the age group who are having the potential to buy the products of the company, and competitive pricing strategy that will focus on keeping the prices of the products very low in order to give tough competition to other players in the field. Strategies Penetrative Pricing Strategy- Penetrative Pricing Strategy is the act of offering a low cost for an item or service amid its underlying offering keeping in mind the end goal to attract clients from contenders (Ingenbleek and Van der Lans 2013). This advertising procedure depends on the possibility that low costs can help make a client mindful of and all the more eager to purchase that particular item. The reason why this particular strategy is selected because the company keeps innovating new products of unique category, hence to acquire new customers from competitors this strategy can be useful. Digital Marketing Strategy- After the penetrative pricing strategy has been implemented the low priced unique products can be marketed across the different social networking sites and the niche customers can be targeted. The social networking and digital mediums have a number of categories and sections, the choice of the category of digital media can be made depending on the target group (Chaffey and Patron 2012). The reason why digital media marketing has been included in the marketing plan is because almost every section of the society today uses social networking sites. The company can choose and select its target audience and start advertising. It is one of the most effective ways to reach the target audience. Implementation Penetrative Pricing Strategy- This can be implemented by the costing and pricing department after due consultation with the top management and recommendation from the finance team. The pricing has to be such that it remains low than the competitors but it is enough to generate revenue for the company. Cost cutting has to be done to effectively reduce price of the various products of the company. There has to be a process to review the performance of whether the tactic is helping in the process or not. This can be done by a KPI tool which will determine the percentage of increasing in customer base after this strategy has been implemented. Digital Marketing Strategy- The social networking sites give effective and easy process of uploading advertisements and easy payment options. The company needs to prepare high quality visual advertisements in order to attract the customers to view the advertisements and then come to buy the products from the shops. The monitoring process is easy as the digital mediums clearly show the audience reach levels in statistics and in the interactive comments section people can share their feedbacks. Referencing: Andrews, J.C. and Shimp, T.A., 2017.Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Prentice Hall. Chaffey, D. and Patron, M., 2012. From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics.Journal of Direct, Data and Digital Marketing Practice,14(1), pp.30-45. Davis, J.A., 2012.Measuring marketing: 110+ key metrics every marketer needs. John Wiley Sons. Garrett-Jones, S., Turpin, T. and Diment, K., 2013. Careers and organisational objectives: managing competing interests in cooperative research centres. InCooperative Research Centers and Technical Innovation(pp. 79-110). Springer, New York, NY. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer, New York, NY. Ingenbleek, P.T. and Van der Lans, I.A., 2013. Relating price strategies and price-setting practices.European Journal of Marketing,47(1/2), pp.27-48. Ndubisi, N.O., Nataraajan, R. and Lai, R., 2014. Customer perception and response to ethical norms in legal services marketing.Journal of Business Research,67(3), pp.369-377. Ogunmokun, G.O. and Tang, E.C.H., 2012. The effect of strategic marketing planning behaviour on the performance of small-to medium-sized firms.International Journal of Management,29(1), p.159. Olk, P., Rainsford, P. and Tsungting, C., 2015. Creating a Strategic Direction. Smith, D. and Keyfitz, N., 2012.Mathematical demography: selected papers(Vol. 6). Springer Science Business Media. Stark, J., 2015. Product lifecycle management. InProduct Lifecycle Management (Volume 1)(pp. 1-29). Springer, Cham.
Wednesday, December 4, 2019
Introduction Every teenager wants to be independent in their life. Most of them try to shun any influence from their parents and start to associate with their peers. The overrunning theme in this book is that of total independence. Banks uses the character Chappie (or Bone) as the protagonist in the story. He helps to develop this theme through his interesting adventures.Advertising We will write a custom essay sample on Rule of the Bone specifically for you for only $16.05 $11/page Learn More The life of Chappie can be divided into three major phases. The first phase is when Chappie is angry with the treatment he gets from his parents and leaves home. He goes to live with Russ. The second phase is when he meets with I-Man. The last phase is when he is in Jamaica. This paper shall analyze the character of Chappie/Bone and show how he is a dynamic character. Analysis of the Character Chappie/Bone Chappie represents the modern youth. He particularly repres ents how they are likely to react if faced with the same circumstances that Chappie was facing. The story starts with ChappieÃ¢â¬â¢s rebellion against his parents. He starts to steal petty things from the house in order to get money to buy drugs since he has become addicted to them. He says, Ã¢â¬Å"IÃ¢â¬â¢d about given up on finding something in the house that I could robÃ¢â¬ ¦Ã¢â¬ (Banks 5). He goes to live with Russ, one of his friends. He says concerning Russ that, Ã¢â¬Å"I had this very good friend Russ whose mum kicked him out in the springÃ¢â¬ ¦Ã¢â¬ (Banks 7). Chappie joins his friend and they continue living together. The initial reaction by the reader towards Chappie is pity mixed with anger. One cannot help but sympathize with Chappie due to the circumstances he is facing. However, one also gets angry at him because of the decision he takes since it is not likely to be the solution for his misfortunes. As he lives with Russ, Chappie depends entirely on him for a dvice and guidance on how to live. While the reader is still angry with Chappie because of the decision he has made, Banks creates a twist in the events that follow. The reader starts to see Chappie in a different way. Chappie is depicted as a person who is unhappy with the kind of life he is living. He desires to leave this kind of life and do something else that is constructive. This shows that Chappie is not as bad as the reader thought. He is depicted as someone with good intentions. His only problem is total dependence on his friend Russ. However, the relationship with Russ is short lived because they separate after some time. The process of separation starts when Bone notices a change in their relationship. He recognizes that he does not have to continue depending on Russ. He also realizes that he is the one who makes most of the decisions, unlike in the past when Russ used to be the decision maker.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More When he discovers that he is no longer leading in decision making in their adventures, Russ decides to end his friendship with Bone. At this point, Bone is very disappointed and finds life very difficult. He says, Ã¢â¬Å"Because up to then for me living was the same as Running through hell with a gasoline suit onÃ¢â¬ (Banks 152). He looks for another person who can allow him to lead their friendship. After breaking off from Russ, BoneÃ¢â¬â¢s independence starts to increase. He has learnt to live independently. Later, he meets with I-Man, and they spend some time together. Their relationship is different from the relationship that Bone had with Russ. Instead of being totally dependent on I-Man, Bone and I-Man have a symbiotic relationship. Each of them contributes something to their relationship, and none feels oppressed. Bone is happy to be in this kind of relationship since he feels like an equal in the relationsh ip, unlike in the past relationship with Russ where he was dependent on him. It is around this time that he starts to call himself Ã¢â¬ËBoneÃ¢â¬â¢, signifying his independence. His life at this point is relatively peaceful. How Chappie/Bone is a dynamic character At some point in his life, he spends some time with I-Man in the school bus. It is this incident that transforms his life totally. He realizes that he can do things alone. He learns that his friends are not supposed to control. Instead, they should be people he can talk to, but he should make decisions about his life. Banks uses the relationship between Bone and I-Man to show how Bone develops from being dependent on friends to being an independent person. Bone learns this through asking I-Man questions. I-Man is able to guide him on how to live independently, since he has been independent for a long time in his life. Another twist that occurs in BoneÃ¢â¬â¢s life is when he starts to view drugs differently. When Bone was living with Russ, he used to take a lot of drugs, particularly marijuana. This is evident in BoneÃ¢â¬â¢s words when he says that, Ã¢â¬Å"It is amazing how fast good weed goes when youÃ¢â¬â¢ve got the money to buy itÃ¢â¬ ¦Ã¢â¬ (Banks 8). However, when he starts living with I-man, this changes. He is able to take this drug in moderation and during specific times, not always. This change of attitude is also an aspect that depicts that he has become independent. He is no longer addicted to this drug but smokes it only as a way of relaxation. His addiction to this drug seems to end when their friendship with Russ is terminated.Advertising We will write a custom essay sample on Rule of the Bone specifically for you for only $16.05 $11/page Learn More Bone lives a totally independent life once he starts living in Jamaica. He is able to adapt to life there. He has grown so independent that he is able to go against what people tell him to do and stan d firm with his decisions. His father is very happy to meet him as depicted in the following quote: Ã¢â¬Å"But he grinned, he actually looked happy to see me and he said, lemme see you! Lemme see what you look like, for Christ sake!Ã¢â¬ (Banks 283). However, Bone does not allow people, including his father, to influence him to make bad decisions. He is aware that he has a lot of independence but does not abuse it. His father also enjoys this kind of independence and lives in a manner that most people would want to live. He does anything he wants and does not mind what people think or say about him. Despite living this manner of life, his life cannot be described as a good life. He is immoral and addicted to drugs. BoneÃ¢â¬â¢s independence is most evident in this situation. He chooses not to live like his father. Although he has an opportunity to live luxuriously, he chooses to live a humble life. He believes that a lot of independence is not good for a person and can cause one to live a corrupted life. He does not want to end up like his father. While still in Jamaica, Bone decides to go back to America. The main reason why he has decided to return to America is because he desires to live a good life. He is mature and wise enough to understand that, the kind of life found in Jamaica is not what he wants. If he had gone to Jamaica earlier on in the story, he would have loved to live there. However, he has grown in all aspects of his life and understands the futility of such a life. On the contrary, his friend Russ moves to Jamaica. It is possible that since he has not experienced what Bone has experienced since they parted ways, he might not be able to make good decisions in Jamaica. The time that Bone spends in Jamaica becomes the defining moment of his life. During this period, he grows from a child who loved to smoke marijuana to an adult who understands what is truly important in life. He discovers that he has a life ahead of him and has to do somethi ng to improve the quality of this life.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More One of the dramatic changes that Bone makes in his life is when he informs Russ of his decision to leave Jamaica. He intends to go back to school. At first, Russ is shocked and fails to believe this. Bone has discovered the value of education and that he needs it to live a normal life, whereas Russ is still thinking like a teenager. He believes that he has to enjoy life to the fullest and that having fun is the most important thing. Bone, however, is a changed person and is ready to reform his life. Conclusion In conclusion, it is worth noting that ChappieÃ¢â¬â¢s character changes as the story progresses. He changes from being a delinquent youth and by the end of the story, he is a reformed person. He is also able to adapt to any situation he finds himself in. The book ends on a positive note. Works Cited Banks, Russel. Rule of the Bone, New York: Harper Perennial, 1996. Print. This essay on Rule of the Bone was written and submitted by user Ajaxis to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Wednesday, November 27, 2019
A market is said to function depending on the number, size and the power which is held by producers/firms which are operating in that particular market.Advertising We will write a custom research paper sample on Walmart Market Structure specifically for you for only $16.05 $11/page Learn More Products are bought and sold differently in the market and they are bought and sold under different conditions. These prevailing conditions that products are bought and sold determine the market structure in which a particular firm is to operate. There are four market structures namely; perfect competition, monopoly, monopolistic competition and oligopoly each with its distinct characteristics. Founded in 1962, Walmart is a major grocery retailer in the United States of America with its headquarters in Arkansas (Fishman, 2006). The companyÃ¢â¬â¢s sales account to billions of shillings, for instance, in 2009, the compared recorded sales of $258 US Dollars. The comp anyÃ¢â¬â¢s stores are in 55 different countries with the leading ones being in the US. The company also operates Mexico, UK, Brazil and Canada among others under different names. The company had to exit markets like Germany because it did not do well. When Walmart is judged from a birdÃ¢â¬â¢s eye view, it has the characteristics of an oligopoly. One of the reasons as to why Walmart may be referred to having an oligopoly market structure is because it is operating in an industry where there are other few competing firms which are offering the same products that Walmart is offering. These major competitors are Kmart and Target (Zhu, Singh, Manuszak, 2009) which have tried to cut a niche in the market. When discussing oligopoly market structure, the emphasis is not entirely on the market structure but also on the way the firm will relate with other firms in the industry. When we look at Walmart as an oligopoly, does it anticipate the reaction of its competitors before the firm mak es major decisions owing to the fact that it is the largest grocery retail stores in the US? One of the major characteristic of an oligopoly market structure is that there has to be interdependence among firms (Zhu, Singh, Manuszak, 2009). Organizations in oligopolistic markets also at times will agree to work together in order for them to benefit jointly. Another distinguishing feature of firms in oligopolistic markets is that there exists price rigidity because changes in the price of the commodities of one firm/organization may lead to price wars among the other firms in the industry (Fishman, 2006). Therefore oligopolistic market organizations are price rigid which is not the case with Walmart for it gains its competitive advantage over other firms in the industry through lowering its prices and therefore driving up the sales of its commodities. This introduces the concept that Walmart is a monopoly in the industry, operating in an oligopolistic market structure.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Walmart leads in terms of grocery retail in the US and competitors do not offer stiff competition and the reason why the organization has been able to offer low prices for its products despite the existence of other competing firms in the same industry (Zhu, Singh, Manuszak, 2009). Walmart is never largely affected by the pricing strategies of its competitors but instead its competitors are the ones who have to adapt their prices to match the prices of Walmart. The size of Walmart in comparison to its competitors gives Walmart the characteristic of a monopoly. The organization has approximately 8500 stores. In 2009, the company ranked the greatest in terms of its revenue and therefore the large capital base makes the organization to enjoy internal economies of scales and therefore able to reduce its operational costs. This acts to the advantage of the organization through offering its customers low prices for its products and thus able to create customer loyalty. Competitors, the examples of Target and Kmart are unable to produce and sell at the prevailing market conditions offered by Walmart giving Walmart dominance in determining the prices of the commodities (Zhu, Singh, Manuszak, 2009). For other grocery retailers which are trying to come in to the market, are simply forced out of the way by the giant corporation making Walmart a monopoly in the grocery retail business. Effectiveness of monopoly structure for Walmart is that the company is the ring leader in relation to setting the prices of grocery products. Competitors simply have to adjust their prices to the tune of Walmart prices for the competitors fear getting into wars over prices with Walmart (Fishman, 2006). Another advantage is that the corporation through its large capital base can afford to operate more and more retail stores to offer competition to competi tors. Where competitors cannot penetrate, Walmart can penetrate and thus Walmart organization is able to make the most of whatever demand exists in the market. Also Walmart, being a giant organization, has the advantage of being able to maintain prices to the level that it wants for the small sized corporation in the grocery industry are unable to compete with it. From the above analysis, the organization (Walmart) has an oligopolistic market structure due to the existence of competitors which are trying to curve a niche in the market but its monopolistic market structure has outdone the oligopolistic nature of Walmart (Zhu, Singh, Manuszak, 2009), therefore in presence of these competitors, Walmart is still a monopoly. References Fishman, C. (2006). The Wal-Mart Effect: How the WorldÃ¢â¬â¢s Most Powerful Company Really WorksÃ¢â¬âand How ItÃ¢â¬â¢s Transforming the American Economy.Advertising We will write a custom research paper sample on Walmart Market Structure speci fically for you for only $16.05 $11/page Learn More Zhu, T., Singh, V. Manuszak, M. (2009). Market Structure and Competition in the Retail Discount Industry. Journal of Marketing Research (JMR) This research paper on Walmart Market Structure was written and submitted by user Andre Hahn to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.