Commercials And Advertisements The Technique Of Humor

Many commercials and advertisements from Doritos use the technique of humor. Humor in these advertisements and commercials are often depicted in violent or sexual situations to â€Å"lighten the mood.† However, sometimes humor can be perceived the wrong way by audience members and taken as offensive, mostly for female audience members. Fred K. Beard discusses how audiences have long been offended by different themes and images portrayed in advertising, especially women audience members. Some of the most offensive themes that are used in advertising today include sexual practices, racial/religious prejudice, terrorism, and anti-social behavior (1-3). This is why Doritos commercials and advertisements target male audience members; the themes Doritos uses in their advertisements and commercials are often perceived as offensive by women viewers. In a commercial that was aired during the 2010 Super Bowl, a man knocks on someone’s door and is greeted by a woman who happens to be his date for the evening. The woman lets him in and introduces him to her son before she walks off to finish getting ready. As she walks off, the man watches her butt, and once she is out of view, he goes over and sits on the couch where her son is. The man starts trying to befriend the boy and picks up a Doritos chip that happens to be in a bowl sitting on a coffee table. The man is about to take a bite of the chip when all of a sudden the boy slaps the man across the face hard. The boy gets all up in theShow MoreRelatedAnalyzing Persuasive Techniques in Old Spices The Man Your Man Could Smell Like Commercial1492 Words   |  6 PagesEnglish Language and Literature Analyzing Persuasive Techniques in Old Spices â€Å"The Man Your Man Could Smell Likeâ€Å" Commercial Student: Mia Sarić Course: English Language 1 Course Instructor: Irena MeÃ… ¡trović Ã…  tajduhar, M.Ed. Ac. Year: 2012/2013 This essay covers persuasive techniques used in the video commercial for Old Spice deodorant, as well as the messages that lie in the heart of the very commercial. The essay will try to explain the techniques and effects of persuasion on targeted audience, whileRead MoreMarketing Analysis : Old Spice1186 Words   |  5 PagesOld Spice! When a major company produces an advertisement, they use an array of different strategies and techniques in order to capture the audience into buying their product. 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